Saturday, May 15, 2004

Find Love Today!

There's this software that some got on my computer now, and it would make me really mad if it weren't so hilarious. What it does is it goes through articles that I'm reading and it finds a bunch of keywords (money, love, etc...) in the text of the articles and turns them into links to advertisers selling their products in these various fields. Thinking that the links are part of the article I foolishly click on them and am presented with a pitch about how I can make 10,000 dollars a month out of the comfort of my own home (though I'm not sure that a 150 square foot dorm room full of dirty clothes and insects is that comfortable). What so funny about it is the context in which these ads appear. I was reading an article today about an FTC comission had found that miracled diets don't actually work! Not the revelation of the century, but an interesting article. Then, I noticed in the text of the article whenever the word diet was mentioned (remember in the context of "these diets dont work") was a link to a miracle diet program! I quickly ordered 100 pills.

This sort of the thing has happened to me a bunch with this program, and the only reason I'm leaving it on my computer is the laughs I get from seeing these unfortunate juxtapositions or reality and advertising. That and I don't know how to get it off my computer.

Just the other day, I came across what quickly became my all-time favorite example of this software taking it one step too far. I was reading an article about Michael Jackson's upcoming trial and included was a quote from Michael's attorney saying something to the effect of "Michael loves children too much to ever do anything to harm them". The word love was linked to an online dating service. Now that's marketing.

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